Ashley Schroeder, PhD

Ashley Schroeder is an Assistant Professor in the School of Travel Industry Management at the University of Hawai’i at Mānoa.


Dr. Schroeder received her PhD in Health and Human Performance (Concentration in Recreation, Parks and Tourism) and her MS in Recreation, Parks and Tourism (Concentration in Tourism and Commercial Recreation) from the Department of Tourism, Recreation and Sport Management at the University of Florida. She received her BA in Business Administration (Specialization in Mass Communication Studies) from the Warrington College of Business Administration at the University of Florida.


At the TIM School, Dr. Schroeder teaches Introduction to Travel Industry Management and Sociocultural Issues in Tourism. Prior to joining the TIM School, she taught undergraduate courses in tourism management, tourism and hospitality marketing, tourism planning and development, and research methods at the University of Florida. She was one of eighteen graduate students at the University of Florida to have been awarded a Graduate Student Teaching Award during the 2014-2015 academic year.


Dr. Schroeder is dedicated to an active, focused research agenda in the area of tourism management. Within this agenda, she conducts research in the areas of tourism policy, tourism planning and development, destination management, and destination marketing. She also is devoted to an active, focused research stream in the area of destination crisis management. Her research in this area has focused on proactive destination crisis management from both the supply and demand perspectives. On the supply side, her focus has been on comprehensive destination crisis management, risk management, destination resilience, and collaborative networks. On the demand side, her focus has been on understanding the perceptions, attitudes, intentions, and behaviors of tourists in times of real and perceived crisis. The overall approach to her research has been to utilize findings from demand side studies to guide policies, strategies, and initiatives for destinations. Her research has been published in high quality peer-reviewed journals including Natural Hazards, Journal of Travel Research, Tourism Management, and Journal of Destination Marketing and Management.


Dr. Schroeder also currently serves as the Managing Director of the Tourism Crisis Management Initiative at the University of Florida.

Contact Information:

Ashley Schroeder, PhD
Assistant Professor
School of Travel Industry Management
University of Hawai’i at Mānoa
2560 Campus Road, George Hall 221
Honolulu, HI 96822
Phone: (808) 956-4896
Fax: (808) 956-5378