EDIT Program Courses
Courses in Tourism Destination Marketing and Promotion
Information Technology, Marketing and Tourism
The focus will be on the importance of information technologies to the industry and how they are being put to use in nearly all aspects of the tourism value-chain. Sessions will include permission marketing and new media technologies and understanding social media metrics, web analytics, and e-commerce in tourism. Participants will learn about the impact of information, communications, and database technologies on industry distribution channels, electronic commerce and Internet business activities related to travel and tourism.
As an integral part of the studies in IT, executives will learn about and participate in an outdoor Geocaching activity to experience a high tech treasure hunting game that combines tourism, technology, geography, environmental responsibility, and destination promotion. Geocaching is one of the newest advances in combing promotion, technology, and travel.
Tourism Destination Marketing
The complex and rapidly changing environment of destination marketing will be assessed in order to allow industry partners to ensure that their product and prices are designed to appeal to and reach the rapidly changing needs of the customer. This requires that personnel in the industry stay on top of changes in customer preferences, retail and wholesale levels, technological advances, new competitors, and new emerging partners. In depth discussions on service marketing, integrated branding and communication, lifestyle and customer preferences, and product and price will be incorporated.
Tourism Marketing Research
Practical linkages will be made between market research and strategy development to ensure that marketing research plays an appropriate role in tourism and destination management organizations. Low-cost and no-cost marketing research techniques will be examined.
An overview of current tourism promotion concepts and practices in the travel industry will be examined focusing on the development of travel marketing strategies including the assessment of the travelers’ needs; designing a product/package to meet those needs; and communicating the availability of the product via advertising, sales promotion, and public relations. Session discussions will be on strategic tourism promotion through stakeholder relations.
Courses in Innovation in Tourism Product Development
Innovation in Product Development
Participants will explore tourism products that are designed to enhance the visitor experience. Tourism product discussions will vary and may include adventure, sports, nature-based, and seniors’ tourism. The role of festivals and events in providing unique tourism experiences will be explored.
International Tourism Investment
Participants examine both public and private sector investment with an emphasis on private sector activity. Topics to be considered include: private sector equity players, investment objectives, barriers to investment, investment incentives, risk factors, and the lenders’ perspective.
Meetings, Events, Expositions and Conventions
The course will offer a general overview of MEEC and considers DMO services for meetings professionals. Topics include top ten convention cities in the world, new technologies that support meeting networking, best web portals that are used for researching industry information, technology that impacts convention centers, and ways trade fairs and exhibitions vary around the world.
Product Channels of Distributions
Travel sales distribution systems have undergone dramatic changes in recent years through electronic global distribution systems and the Internet, which have facilitated direct access to customers. The discussion will focus on these changes as well as assess traditional sales distribution systems.
Resort Planning and Development
The course will offer an in-depth interdisciplinary overview of land use, architectural design, and the development process. Participants will experience the evolution of resorts and the differences and similarities in approach to design, land engineering, and policy making. Resort planning and development examples and illustrations from Hawai‘i and Asia are used throughout the session. Sessions include challenges and opportunities in the 21st century and a developer’s perspective on the leading tends in resort designing.
An afternoon site visit to Ko‘Olina Resort on O‘ahu will enhance the learning experience and showcase a ground breaking resort development model that captures the natural beauty of the location while dealing with environmental challenges.
Strategic Tourism Management and Human Resource
Various aspects of strategic management and organizational development together with case studies of both successful and failed companies in the travel industry will be studied. Discussions will include the definition and theory of strategic management, concepts of management, strategic perspectives, organizational culture and values and their application to the travel industry.
Courses in International Tourism Policy
Cultural and the Social Perspective in Tourism Defined by the Host Culture
This use of key Hawaiian cultural values and practices as a template for studying tourism and culture will examine the current state of culture and tourism in Hawai‘i and explore the significance and importance of developing good governmental policies on cultural values and practices in tourism.
Global Tourism Trends and Leadership in Tourism
Examine a number of global tourism issues including a brief overview of the present tourism and travel situation, existing and emerging forms of tourism, maintaining and optimizing tourism demand in times of crisis, and safety and security short- to medium-term forecasts and trends.
Public Policies for Sustainable Tourism Management
Concepts and principles of sustainable and responsible tourism including conservation-based activity, specific management concerns, including resource inventory and assessment, determining carrying capacity, certification, site management and the development of visitor plans will be examined.
Transportation and Tourism Policy for Airlines and Surface Transportation Systems
An overview of the key components of travel and tourism industry air and surface transportation systems including discussion of terminal services and interconnecting service modes, assessment of immigration and customs services and the impact of new security measures on surface and air transportation.