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Ambassador Bill Lane, Jr & Mrs. Jean Lane Lecture on Sustainable Tourism and the Environment

Topic: National Tourism Trends with a Focus on a Sustainable Hawaiʻi

The University of Hawai‘i at Mānoa School of Travel Industry Management (TIM) was proud to host the Ambassador Bill & Mrs. Jean Lane Jr. Lectureship in Sustainable Tourism and the Environment on April 20, 2011.

The speakers included three distinguished TIM alumni including Marta Hayden (’69), Chief Business Architect for Sonoma County Tourism Bureau, David Kong (’71), National President of the American Hotel & Lodging Association and CEO & President of Best Western International, and Kevin Iwamoto (’77), Vice President of Enterprise Strategy for StarCite, Inc.


Headshot of Marta Hayden

Marta Hayden

Marta Hayden, CMP (TIM ’69) currently serves as the Chief Business Architect for the Sonoma County Tourism Bureau.

Past positions include serving as a sales, marketing, and destination marketing executive for the SCTB, Newport Beach California Convention and Visitors Bureau, and the Monterey Conference Center.

She has developed corporate marketing strategies for Bostrom Corporation and also worked for Americana Hotels and Sheraton Hotels of Hawaiʻi developing sales strategies and managing a diverse array of staffers.

Under her leadership and guidance, she was instrumental in the SCTB having received multiple leadership awards including the Distinguished Service Award from the American Society of Association Executives (ASAE), the Supplier of the Year Award and President’s Award from the Meeting Professionals International (MPI).

Ms. Hayden is an active volunteer leader. She was also the first female president of MPI and has served on the boards for ASAE and the Society of Incentive Travel Executives.

Headshot of Kevin Iwamoto

Kevin Iwamoto

Kevin Iwamoto, GLP (TIM ‘77) is currently the Vice President of Enterprise Strategy at StarCite, Inc. guiding the company’s overall strategy for engaging with buyers and sellers. He is also a proponent of strategic meetings management, working with key influencers across the industry.

Mr. Iwamoto is a former president and CEO of the Board of Directors for the National Business Travel Association. He has also received many industry accolades including, the NBTA’s Industry Icon Award, the 2008 Business Travel News’ Best Meeting Practitioner award, and was named one of MeetingNews’ top 25 most influential executives.

Mr. Iwamoto is a distinguished industry spokesperson, representing business travel interests globally, to the U.S. Congress, and to national media outlets including NBC Nightly News, CNBC, Bloomberg, Financial Times, USA Today and The Wall Street Journal.

Headshot of David Kong

David Kong

David Kong (TIM ‘71) is the President and CEO of Best Western International, Inc. and the Chairman of the American Hotel & Lodging Association, the sole national association representing all sectors and stakeholders in the lodging industry.

Mr. Kong has been leading Best Western since 2004, and is one of the most highly-profiled executives in the industry. He has 39 years of experience as a leader and innovator in the hotel and lodging industry, working in the managerial capacity for top hotels including, Hyatt Hotels, Omni International, Regent International, and Hilton Hotels.

Mr. Kong is also serving his third consecutive term on the U.S. Travel and Tourism Advisory Board. The board provides counsel to U.S. Commerce Secretary Gary Locke on government policies and programs that affect the U.S. travel and tourism industry.

In addition to his TIM degree, Mr. Kong also completed the Executive Development Program at the Kellogg Graduate School of Management from Northwestern University.

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