Aloha Airlines was instrumental in promoting Neighbor Island travel and the growth of statewide tourism. Under Dr. Ching’s leadership, Aloha developed travel packages and promotions that expanded interisland travel. Meanwhile, the airline’s promotional teams spread the spirit of aloha throughout the world. Hawaiian music and tropical flowers sponsored by Aloha Airlines were evident at major trade shows and sales events worldwide.
Dr. Ching’s success in the business world came at a time when Hawaiʻi was dominated by the “Big Five” sugar companies, and Asian faces in the executive suite were rare indeed.
His management style was approachable and he kept a close relationship with his employees. A Hung Wo Ching tradition, still fondly remembered, was his habit of touring the Aloha Airlines operations throughout the state on Christmas day … shaking hands with employees at work on the holiday and wishing them well.