Jimmie was one of those legendary tourism figures that exhibited talent in both business and entertainment. One of his musical groups, the Mackenzie Serenaders, was actually an office quartet. The self-styled “Mayor of Waikīkī” he promoted Hawaiʻi with a big smile and a sense of humor.
In 1934 he took his musical program Healani of the South Seas on the road, performing for NBC Radio and at showrooms including the Hotel Lexington in New York City. He also toured with Jimmie MacKenzie and his Tropicaires orchestra at venues around the country in 1941, including an eighteen month run at the Hilton Sky Room in Long Beach.
Jimmie’s formula for selling Hawaiʻi was to provide visitors with personalized service … and make Hawaiian entertainment a part of his business model.