As the Coco Palms became successful, Gus expanded his operations eventually acquiring hotels on Kauaʻi, Oʻahu, Maui and the Big Island of Hawaiʻi. With his growing hotel operations Gus recognized the need to develop a distribution system and, working with Myrtle Lee, he created Island Holidays Tours. The hotel and tour operations worked well together – as Gus expected – and Island Holidays became a respected and successful interisland hotel operator in Hawai‘i. The success of the company attracted the attention of AMFAC, one of Hawaiʻi’s “Big Five” companies, which acquired Island Holidays for $20 million and made Gus a vice president.
Gus Guslander – and Island Holidays – had a vision that made Hawaiʻi a reality for thousands of visitors.