CURRICULUM VITAE

Name: Lenna V. Shulga, Ph.D.
School of Travel Industry Management
University of Hawaii, Manoa
219 George Hall
Honolulu, HI 96822
Tel: 808-956-5474
Fax: 808-956-5378
Email: shulga@hawaii.edu

Education

University of Nevada, Las Vegas

William F. Harrah College of Hotel Administration
Major: Marketing
Minor: Quantitative Psychology
2014-2017

 

University of Massachusetts    

Manning School of Business
Business Strategy
E-Commerce
2012-2014

 

Rostov Institute of Management, Business and Law – Rostov-on-Don, Russia

Major: Management
Minor: Marketing
Diploma with Honors
1992-1996

 

2017 – Graduate Certificate in Quantitative Psychology, UNLV

2016 – Certified Hospitality Educator (CHE) by American Hotel and Lodging Association.

2016 – Certified in Hotel Industry Analytics (CHIA) by American Hotel and Lodging Association, ICHRIE and STR.

Academic Experience

Assistant Professor
University of Hawaiʻi at Mānoa, School of Travel Industry Management

 

Instructor

Harrah College of Hotel Administration, University of Nevada, Las Vegas

 

Courses Taught

TIM 306, Human Resources Management

Publications

Refereed Journal Publications

  1. Shulga, L. V., Busser, J. A., & Kim, H. (2017). Generational Profiles in Value Co-Creation Interactions. Journal of Hospitality Marketing & Management, 1-22.
  2. Shulga, L., & Tanford, S. (2017). Measuring Perceptions of Fairness of Loyalty Program Members. Journal of Hospitality Marketing & Management, 1-20.
  3. Cain, L., Tanford, S., & Shulga, L. (2017). Customers’ Perceptions of Employee Engagement: Fortifying the Service–Profit Chain. International Journal of Hospitality & Tourism Administration, 1-26.

Conference Presentations

  1. Joe, S.J., Kharitonova, A., Shulga, L. & Busser, J. (2017). Hotel Online Reviews: The Factors Predicting Behavioral Intention. 2017 Annual ICHRIE Summer Conference, Baltimore, MD.
  2. Shulga, L.V., Bai, B., & Busser, J.A. (2017). Willingness to Participate in Consumer Generated Advertisement and its Affect on Loyalty. West Federation CHRIE Conference 2017.  San Diego, CA. Best Paper Award.
  3. Yedlin, J., Shulga, L.V., & Busser, J.A. (2017). Hospitality Industry and Academic Collaboration: Class Marketing Plan Project and Student Self-Efficacy. West Federation CHRIE Conference 2017. San Diego, CA.
  4. Shulga, L.V., & Busser, J.A. (2017). Co-Created Value: Scale Development and Validation. 22nd Annual Graduate Student Research Conference in Hospitality and Tourism. Houston, TX.
  5. Shulga, L.V., Busser, J.A., & Bai, B. (2017). Trust Reciprocity in Value Co-Creation: Examining Participants and Bystanders. 22nd Annual Graduate Student Research Conference in Hospitality and Tourism. Houston, TX.
  6. Shulga, L.V., Busser, J.A., & Kim, H.L. (2017). Generational Profiles in Value Co-Creation Interactions. 22nd Annual Graduate Student Research Conference in Hospitality and Tourism. Houston, TX.
  7. Busser, J. A., & Shulga, L. V. (2016). The Role of Social Exchange Ideology in Value Co-Creation Interactions Between Customers and a Service Provider. 6th Society for Marketing Advances Conference. Atlanta, GA. Best Paper Award.
  8. Shulga, L. V., & Busser, J. A. (2016). Customer perceptions of value co-creation: Scale development and validation. EuroCHRIE Conference, Budapest, Hungary.
  9. Shulga, L. V., Baloglu S., & Bowen, J. T. (2016). Consumers’ regulatory focus and trust in hotel online review websites and their impact on booking. EuroCHRIE Conference, Budapest, Hungary.
  10. Shulga, L. V. & Busser, J. A. (2016) Relationality and Identification in Value Co-Creation: The Role of Commercial Friendship. 2016 Annual ICHRIE Summer Conference, Dallas, TX.
  11. Shulga, L. & Tanford, S. (2016) Perceptions of Justice of Hotel Loyalty Program Members. 2016 Annual ICHRIE Summer Conference, Dallas, TX.
  1. Cho, S., Boykin, D., & Shulga, L. (2016). Key Touchpoint Interactions in the Integrated Resort Experience: A Comparative Sentiment Analysis of Online Reviews. 16th International Conference on Gambling & Risk Taking. Las Vegas, NV.
  2. Boykin, D., Cho, S., & Shulga, L. (2016). Business Implications of Experiential Variety for the Integrated Resort Customer: A Sentiment Analysis of Online Reviews. Western Federation CHRIE Conference, Denver, CO.
  3. Shulga, L.V. & Busser, J.A. (2016). Generational Differences: The Effect of Friendship and Initiation of Co-creation on Satisfaction, Trust, and Loyalty. 21st Annual Graduate Student Research Conference in Hospitality and Tourism. Philadelphia, PA.
  4. Shulga, L., Bai, B., & Busser, J. (2016). The Effect of Brand Attachment and Trust On Willingness-To-Participate In Collaborative Marketing For Hospitality Brands. 21st Annual Graduate Student Research Conference in Hospitality and Tourism. Philadelphia, PA.
  5. Shulga, L., Busser, J., & Henthorne, T. (2015). Conceptual model of customer-company interaction in value co-creation. 6th Advances in Tourism Marketing Conference, Joensuu, Finland. Best Paper Award
  6. Shulga, L., Busser, J., & Henthorne, T. (2015). The role of commercial friendship in company versus customer initiation of co-creation for tourism brands. 6th Advances in Tourism Marketing Conference, Joensuu, Finland.
  7. Shulga, L. & Busser, J. (2015). Co-Created Value for Tourism Brands: Scale Development and Validation. Doctoral Seminar in Tourism Business Studies. 6th Advances in Tourism Marketing Conference, Joensuu, Finland.
  8. Shulga, L. & Busser, J. (2015) Conceptual Model of Value Co-Creation in Hospitality. ICHRIE Annual Summer Conference, Orlando, FL.
  9. Repetti, T., Busser, J. & Shulga, L. (2015) Predicting Behavioral Intentions of Mass Participation Sporting Event Travelers. ICHRIE Annual Summer Conference, Orlando, FL.
  10. Repetti, T., Busser, J. & Shulga, L. (2015) Importance of Hotel Attributes on Hotel Choice by Mass Sporting Event Participants. Western CHRIE Annual Summer Conference, San Francisco, CA.
  11. Moll, L., Tanford, S. & Shulga, L. (2015) Impact of Employee Engagement on Customer Satisfaction and Customer Loyalty. 20th Annual Graduate Student Research Conference in Hospitality and Tourism, Tampa, FL.

2017

Best Paper Award. Research Track. West Federation CHRIE Conference 2017. Willingness to Participate in Consumer Generated Advertisement and its Affect on Loyalty.

2016

Best Paper Award. 6th Annual 6th Society for Marketing Advances Conference, Atlanta GA. The Role of Social Exchange Ideology in Value Co-Creation Interactions between Customers and a Service Provider.

2016

First Place Presentation Award. 18th Annual Graduate College and Graduate and Professional Student Association Annual Research Forum, UNLV. Presentation: “Customer and Company Interactions in Value Co-Creation: The Role of Commercial Friendship”, Social Science, Business and Hotel Platform.

2015

Best Paper Award. 6th Advances in Tourism Marketing (ATMC) Conference, Joensuu, Finland. Conceptual model of customer-company interaction in value co-creation.

2016

Caesars Summer Research Grant. Co-Created Value: Scale Development and Validation

2015

Hilton Summer Research Grant. The role of commercial friendship in company versus customer initiation of co-creation

Reviewer

Journal of Tourism Management
International Journal of Contemporary Hospitality Management
EuroCHRIE 2016 Conference
WesternCHRIE 2017 Conference

College/University Committees

Graduate Faculty Committee
Research Committee

Memberships in Professional Associations

International Council on Hotel, Restaurant, and Institutional Education (ICHRIE).
UNLV Hotel Association.
UNLV Hospitality Honor Society

2013 – 2015

Extended Stay America Hotels
Regional Business Development Manager

2008 – 2011
Willowdale Estate, Topsfield, MA
Manager, Sales and Marketing

2006 – 2008
Homewood Suites/Hampton Inn, Peabody, MA
Director of Sales

2005 – 2006
Essex Conference Center, Essex, MA
Director of Sales

2004 – 2005
Hotel 140, Boston, MA
Hotel Manager

2001 – 2004
Kendall Hotel/Mary Prentiss Inn, Cambridge, MA
Marketing Manager

1997 – 2000
Palmira LTD / MTB Group, Footwear Manufacturer, Moscow, Russia
Marketing Manager