CURRICULUM VITAE
Name: Lenna V. Shulga, Ph.D.
School of Travel Industry Management
University of Hawaii, Manoa
219 George Hall
Honolulu, HI 96822
Tel: 808-956-5474
Fax: 808-956-5378
Email: shulga@hawaii.edu
Education
University of Nevada, Las Vegas
William F. Harrah College of Hotel Administration
Major: Marketing
Minor: Quantitative Psychology
2014-2017
University of Massachusetts
Manning School of Business
Business Strategy
E-Commerce
2012-2014
Rostov Institute of Management, Business and Law – Rostov-on-Don, Russia
Major: Management
Minor: Marketing
Diploma with Honors
1992-1996
2017 – Graduate Certificate in Quantitative Psychology, UNLV
2016 – Certified Hospitality Educator (CHE) by American Hotel and Lodging Association.
2016 – Certified in Hotel Industry Analytics (CHIA) by American Hotel and Lodging Association, ICHRIE and STR.
Academic Experience
Assistant Professor
University of Hawaiʻi at Mānoa, School of Travel Industry Management
Instructor
Harrah College of Hotel Administration, University of Nevada, Las Vegas
Courses Taught
TIM 306, Human Resources Management
Publications
Refereed Journal Publications
- Shulga, L. V., Busser, J. A., & Kim, H. (2017). Generational Profiles in Value Co-Creation Interactions. Journal of Hospitality Marketing & Management, 1-22.
- Shulga, L., & Tanford, S. (2017). Measuring Perceptions of Fairness of Loyalty Program Members. Journal of Hospitality Marketing & Management, 1-20.
- Cain, L., Tanford, S., & Shulga, L. (2017). Customers’ Perceptions of Employee Engagement: Fortifying the Service–Profit Chain. International Journal of Hospitality & Tourism Administration, 1-26.
Conference Presentations
- Joe, S.J., Kharitonova, A., Shulga, L. & Busser, J. (2017). Hotel Online Reviews: The Factors Predicting Behavioral Intention. 2017 Annual ICHRIE Summer Conference, Baltimore, MD.
- Shulga, L.V., Bai, B., & Busser, J.A. (2017). Willingness to Participate in Consumer Generated Advertisement and its Affect on Loyalty. West Federation CHRIE Conference 2017. San Diego, CA. Best Paper Award.
- Yedlin, J., Shulga, L.V., & Busser, J.A. (2017). Hospitality Industry and Academic Collaboration: Class Marketing Plan Project and Student Self-Efficacy. West Federation CHRIE Conference 2017. San Diego, CA.
- Shulga, L.V., & Busser, J.A. (2017). Co-Created Value: Scale Development and Validation. 22nd Annual Graduate Student Research Conference in Hospitality and Tourism. Houston, TX.
- Shulga, L.V., Busser, J.A., & Bai, B. (2017). Trust Reciprocity in Value Co-Creation: Examining Participants and Bystanders. 22nd Annual Graduate Student Research Conference in Hospitality and Tourism. Houston, TX.
- Shulga, L.V., Busser, J.A., & Kim, H.L. (2017). Generational Profiles in Value Co-Creation Interactions. 22nd Annual Graduate Student Research Conference in Hospitality and Tourism. Houston, TX.
- Busser, J. A., & Shulga, L. V. (2016). The Role of Social Exchange Ideology in Value Co-Creation Interactions Between Customers and a Service Provider. 6th Society for Marketing Advances Conference. Atlanta, GA. Best Paper Award.
- Shulga, L. V., & Busser, J. A. (2016). Customer perceptions of value co-creation: Scale development and validation. EuroCHRIE Conference, Budapest, Hungary.
- Shulga, L. V., Baloglu S., & Bowen, J. T. (2016). Consumers’ regulatory focus and trust in hotel online review websites and their impact on booking. EuroCHRIE Conference, Budapest, Hungary.
- Shulga, L. V. & Busser, J. A. (2016) Relationality and Identification in Value Co-Creation: The Role of Commercial Friendship. 2016 Annual ICHRIE Summer Conference, Dallas, TX.
- Shulga, L. & Tanford, S. (2016) Perceptions of Justice of Hotel Loyalty Program Members. 2016 Annual ICHRIE Summer Conference, Dallas, TX.
- Cho, S., Boykin, D., & Shulga, L. (2016). Key Touchpoint Interactions in the Integrated Resort Experience: A Comparative Sentiment Analysis of Online Reviews. 16th International Conference on Gambling & Risk Taking. Las Vegas, NV.
- Boykin, D., Cho, S., & Shulga, L. (2016). Business Implications of Experiential Variety for the Integrated Resort Customer: A Sentiment Analysis of Online Reviews. Western Federation CHRIE Conference, Denver, CO.
- Shulga, L.V. & Busser, J.A. (2016). Generational Differences: The Effect of Friendship and Initiation of Co-creation on Satisfaction, Trust, and Loyalty. 21st Annual Graduate Student Research Conference in Hospitality and Tourism. Philadelphia, PA.
- Shulga, L., Bai, B., & Busser, J. (2016). The Effect of Brand Attachment and Trust On Willingness-To-Participate In Collaborative Marketing For Hospitality Brands. 21st Annual Graduate Student Research Conference in Hospitality and Tourism. Philadelphia, PA.
- Shulga, L., Busser, J., & Henthorne, T. (2015). Conceptual model of customer-company interaction in value co-creation. 6th Advances in Tourism Marketing Conference, Joensuu, Finland. Best Paper Award
- Shulga, L., Busser, J., & Henthorne, T. (2015). The role of commercial friendship in company versus customer initiation of co-creation for tourism brands. 6th Advances in Tourism Marketing Conference, Joensuu, Finland.
- Shulga, L. & Busser, J. (2015). Co-Created Value for Tourism Brands: Scale Development and Validation. Doctoral Seminar in Tourism Business Studies. 6th Advances in Tourism Marketing Conference, Joensuu, Finland.
- Shulga, L. & Busser, J. (2015) Conceptual Model of Value Co-Creation in Hospitality. ICHRIE Annual Summer Conference, Orlando, FL.
- Repetti, T., Busser, J. & Shulga, L. (2015) Predicting Behavioral Intentions of Mass Participation Sporting Event Travelers. ICHRIE Annual Summer Conference, Orlando, FL.
- Repetti, T., Busser, J. & Shulga, L. (2015) Importance of Hotel Attributes on Hotel Choice by Mass Sporting Event Participants. Western CHRIE Annual Summer Conference, San Francisco, CA.
- Moll, L., Tanford, S. & Shulga, L. (2015) Impact of Employee Engagement on Customer Satisfaction and Customer Loyalty. 20th Annual Graduate Student Research Conference in Hospitality and Tourism, Tampa, FL.
2017
Best Paper Award. Research Track. West Federation CHRIE Conference 2017. Willingness to Participate in Consumer Generated Advertisement and its Affect on Loyalty.
2016
Best Paper Award. 6th Annual 6th Society for Marketing Advances Conference, Atlanta GA. The Role of Social Exchange Ideology in Value Co-Creation Interactions between Customers and a Service Provider.
2016
First Place Presentation Award. 18th Annual Graduate College and Graduate and Professional Student Association Annual Research Forum, UNLV. Presentation: “Customer and Company Interactions in Value Co-Creation: The Role of Commercial Friendship”, Social Science, Business and Hotel Platform.
2015
Best Paper Award. 6th Advances in Tourism Marketing (ATMC) Conference, Joensuu, Finland. Conceptual model of customer-company interaction in value co-creation.
2016
Caesars Summer Research Grant. Co-Created Value: Scale Development and Validation
2015
Hilton Summer Research Grant. The role of commercial friendship in company versus customer initiation of co-creation
Reviewer
Journal of Tourism Management
International Journal of Contemporary Hospitality Management
EuroCHRIE 2016 Conference
WesternCHRIE 2017 Conference
College/University Committees
Graduate Faculty Committee
Research Committee
Memberships in Professional Associations
International Council on Hotel, Restaurant, and Institutional Education (ICHRIE).
UNLV Hotel Association.
UNLV Hospitality Honor Society
2013 – 2015
Extended Stay America Hotels
Regional Business Development Manager
2008 – 2011
Willowdale Estate, Topsfield, MA
Manager, Sales and Marketing
2006 – 2008
Homewood Suites/Hampton Inn, Peabody, MA
Director of Sales
2005 – 2006
Essex Conference Center, Essex, MA
Director of Sales
2004 – 2005
Hotel 140, Boston, MA
Hotel Manager
2001 – 2004
Kendall Hotel/Mary Prentiss Inn, Cambridge, MA
Marketing Manager
1997 – 2000
Palmira LTD / MTB Group, Footwear Manufacturer, Moscow, Russia
Marketing Manager