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This presentation examines how tourism will come back different, how some markets will recover faster than others, the impact technology is having on the industry, and the risks and new threats that we could face. The goal is to understand long term success based on planning and preparation. If there is time, participants will look at the new strategic plan for tourism for Hawai‘i.

Instructor | Frank Haas

Frank Haas is president of marketing management, Inc., a marketing and management consultancy creating business plans, marketing programs and product development projects primarily for the tourism and hospitality industry. Previously, he was dean for hospitality and culinary programs at Kapi‘olani Community College and assistant dean at the School of Travel Industry Management (TIM), University of Hawai‘i at Manoa.

From 2002-2006 Haas was vice president for tourism marketing at the Hawai‘i Tourism Authority, the lead state agency for tourism in Hawai‘i. Frank’s responsibilities included oversight of $50 million in marketing contracts for leisure marketing, sports, and the Hawai‘i Convention Center. Prior to joining the HTA in 2002, Frank enjoyed a varied marketing career including work in advertising agencies – most recently as CEO of Ogilvy & Mather Advertising in Hawai‘i – technology marketing, tourism, and food service. He is a past national chairman of the 40,000 member American Marketing Association. He earned a bachelor’s degree in advertising and an MBA in marketing from Northwestern University.

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