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Register here by July 14.

This presentation will examine how the travel industry’s distribution landscape changed dramatically during the pandemic. When several businesses, travel agencies and tour operators went out of business, travel industry leaders had to change their distribution strategy. No longer was exposure and opportunity enough to merit distribution; profit and return on investment became the guiding light, forcing travel leaders into profit optimization based strategies.

Instructor | Karen Codilla

Karen Codilla is the corporate director of revenue and distribution at Outrigger Hospitality Group. She is responsible for leading the Hawai’i revenue team’s development and providing corporate guidance to global properties in revenue optimization and end to end distribution, from contracting to merchandising. She brings a unique perspective to revenue optimization and distribution, having experience on the supplier and product sides of the Hawaii market. Her previous roles include the director of revenue and distribution at The Modern Honolulu, where she responsible for systems integration, merchandising optimization, and achieving multi-million dollar revenue goals. Prior to that she was the senior market manager at Travelocity, responsible for providing sales, distribution, and digital marketing consulting services to hotels and activity suppliers to maximize their Travelocity business. She has a bachelor’s degree in literature from the University of California San Diego and a master’s degree in business administration from Golden Gate University.

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