Innovation in Product Development
Participants will explore tourism products that are designed to enhance the visitor experience. Tourism product discussions will vary and may include adventure, sports, nature-based, and seniors’ tourism. The role of festivals and events in providing unique tourism experiences will be explored.
International Tourism Investment
Participants examine both public and private sector investment with an emphasis on private sector activity. Topics to be considered include: private sector equity players, investment objectives, barriers to investment, investment incentives, risk factors, and the lenders’ perspective.
Meetings, Events, Expositions and Conventions
The course will offer a general overview of MEEC and considers DMO services for meetings professionals. Topics include top ten convention cities in the world, new technologies that support meeting networking, best web portals that are used for researching industry information, technology that impacts convention centers, and ways trade fairs and exhibitions vary around the world.
Product Channels of Distributions
Travel sales distribution systems have undergone dramatic changes in recent years through electronic global distribution systems and the Internet, which have facilitated direct access to customers. The discussion will focus on these changes as well as assess traditional sales distribution systems.
Resort Planning and Development
The course will offer an in-depth interdisciplinary overview of land use, architectural design, and the development process. Participants will experience the evolution of resorts and the differences and similarities in approach to design, land engineering, and policy making. Resort planning and development examples and illustrations from Hawai‘i and Asia are used throughout the session. Sessions include challenges and opportunities in the 21st century and a developer’s perspective on the leading tends in resort designing.
An afternoon site visit to Ko Olina Resort on O‘ahu will enhance the learning experience and showcase a ground breaking resort development model that captures the natural beauty of the location while dealing with environmental challenges.
Strategic Tourism Management and Human Resource
Various aspects of strategic management and organizational development together with case studies of both successful and failed companies in the travel industry will be studied. Discussions will include the definition and theory of strategic management, concepts of management, strategic perspectives, organizational culture and values and their application to the travel industry.